Madisen Creative Co.
Creative marketing and design support for small businesses and startups
Strategic and creative support tailored to your goals
About
Hi, I’m Madisen Akpovwa.
I’m a digital marketing and design consultant who helps small businesses and startups create clear, effective websites and marketing that support real business goals. With a Master’s degree in Digital Marketing and Design, I bring both strategy and execution to every project.
Services
Brand strategy & visual identity
Strategic brand positioning, messaging, and visual systems grounded in research, audience insight, and long-term clarity
Marketing strategy & creative direction
Integrated marketing strategy and creative direction informed by data, consumer behavior, and real-world campaign planning
Content & communications strategy
Intentional content, messaging, and channel strategy rooted in public relations, advertising principles, and brand voice consistency
Web design and UX
Responsive website design and build grounded in brand and marketing strategy
Recent work
Selected projects and case studies demonstrating strategy, UX thinking, and prototyping in Figma
E-Commerce Website Design & Build
Web design · UX · Brand implementation
Designed and built a responsive e-commerce website focused on brand presentation, navigation clarity, and user experience.
Demo store — product samples pending
Oreo — Mobile UX Redesign Concept
User experience design · Mobile e-commerce · UX strategy
This mobile UX redesign concept focused on improving the shopping experience on Oreo.com by reducing navigation friction and clarifying product discovery. The project addressed common usability issues by simplifying information architecture and streamlining the mobile user flow.The redesigned experience helps users find, customize, and purchase products more efficiently, with clearer hierarchy, reduced clutter, and more intuitive customization paths. The prototype emphasizes ease of navigation and a smoother end-to-end mobile experience.
Primary mobile navigation screen highlighting simplified paths and reduced menu depth.
Occasion-based navigation simplifies decision-making and helps users quickly find relevant customization options.
Step-by-step customization flow reduces friction and guides users from design to checkout with clarity.
Community Outreach Flyer — Holiday Toy Drive
Designed a warm, accessible outreach flyer for a neighborhood toy drive, focused on clarity, hierarchy, and approachability for a broad community audience.
Udderly Smooth — Brand & Digital Marketing Strategy
Market research · Audience segmentation · Digital strategy · Content planning
This marketing strategy was developed to strengthen brand awareness, refine audience targeting, and support long-term growth for Udderly Smooth. The project evaluated the brand’s existing positioning and identified opportunities to improve messaging, channel strategy, and customer engagement across digital platforms.The strategy combined market research, competitive analysis, audience segmentation, and SMART business goals to inform recommendations across digital channels and content initiatives.
Process
Inquiry & discovery
You reach out with your goals, and we start with a brief conversation to understand your needs.
Proposal & planning
I outline a clear scope, timeline, and next steps tailored to your project.
Design & delivery
Work is developed, refined, and delivered with clarity and intention.
Let's collaborate
Tell me about your project or business goals, and I'll follow up with next steps.
Prefer email or phone?[email protected]
(516) 262-8668Based in Chicago · Working remotely